Through sport, Adidas has the power to change lives. Adidas work every day to inspire and enable people to harness the power of sport in their lives. Adidas also translate their competence of sports into streetwear and fashion because sport is an attitude and lifestyle. Adidas strive to offer the most functional and best performing sporting products to athletes in all sports categories. Adidas’ passion and motivation is to help athletes who demand performance ahead of any other considerations, as everything they do is rooted in sports. The Adidas Performance store offers an specially curated range of iconic Adidas branded clothing and sportswear for women, men and children. These include: Adidas Originals, All Blacks, official Super Rugby range, Licensed Football, running, training, sport equipment and much more.